About
Marja Amim
Strategic Design · Service Design and Business Design · Product Marketing, Go-to-market and Sales Enablement · Customer Insights, Journeys and Positioning
I do not start with the screen. I start with the problem that has not been framed clearly yet.
I turn customer, operational, and business information into decisions, journeys, positioning, and systems that Product, Marketing, and Sales teams can use. My work sits at the intersection of Strategic Design and Product Marketing, supported by Research, Service Design, and Business Design.
I use AI and automation to connect sources and evidence, test hypotheses, accelerate synthesis, and expand what I can research, structure, prototype, and deliver. The findings become journeys, value propositions, messaging architectures, narratives, playbooks, and reusable systems. This gives me speed and scale without giving up context, judgment, evidence, voice, or accountability for the final decision.
My foundation comes from more than ten years in agencies. I worked at Zorzo and then Miniagência, which later became Brandmi. During that time, I progressed from Graphic Designer to Art Director and Head Designer. I led creative teams, developed expertise in brand strategy and design, creative direction, and storytelling, and translated briefs into campaigns and visual experiences.
In recent years, I have focused on digital journeys and B2B technology, especially SaaS. At TOTVS, I worked in Business Design supporting Large Enterprise presales and built a reusable Sales Enablement system to qualify requests, support major opportunities, and increase the sales team’s autonomy. At Fidela and Cogny, I connected market research, ideal customer profiles, and journeys to value propositions and sales narratives, and supported international opportunities, several of which progressed beyond the initial proposal stage. At UpFlux, I led Research and Strategic Design and built learning cycles that turned discovery and CRM data, along with field signals, into buyer profiles, recommendations, and sales enablement resources. One of these systems became a reference for the sales team and reduced presentation preparation and personalization from one to two weeks to about three days.
I am open to remote opportunities in:
- Strategic Design, Service Design, or Business Design
- Product Marketing, GTM, or Sales Enablement in B2B technology
If your team needs to connect customer needs, product goals, operational realities, and business priorities to turn a complex problem into an actionable decision, send me a message. I would like to understand the context.
Experience
2026 – present
Strategic Design Tech Lead
UpFlux · Brazil
Technical leadership of Strategic Design at a B2B enterprise AI and process intelligence company, connecting discovery, CRM signals, commercial strategy and buyer needs to decisions, messaging and reusable systems.
- Built a buyer-led sales enablement system adopted by the sales team, the commercial director and the CEO, cutting presentation preparation from one or two weeks to about three days.
- Led the product narrative and market-specific materials for a conversational AI launch across procurement, hospitals and health insurance. Event-generated leads grew more than 10x year over year.
- Built AI-supported workflows for analysis, synthesis, personalization and production, preserving critical review and traceability.
2025 – 2026
Strategic Research and Design Lead
UpFlux · Remote
Led Strategic Research and Design with a two-designer team, across customers, brand, product, marketing and revenue.
- Reframed communication for three priority markets, with tailored kits, content and experiences for different buying contexts.
- Turned research with procurement leaders into maturity frameworks and a 91-page publication, launched at an industry forum.
- Introduced a shared sprint and intake system, later used by internal requesters, and AI workflows that cut report turnaround from a week to two days.
2024 – 2025
Business Designer
Fidela · São Paulo, remote
Innovation and business design for enterprise loyalty programs, connecting market research, ideal customer profiles, journeys and business challenges to value propositions and commercial experiences.
- Structured journeys, value propositions and commercial narratives for different segments and decision-makers.
- Turned strategy into presentations, experiences and tools that made possibilities tangible for teams and clients.
2024 – 2025
Business Designer, Big Deals assignment
Cogny
Recurring assignment supporting international big-deal opportunities in the Salesforce ecosystem for sports and entertainment organizations.
- Translated Salesforce capabilities into product concepts, functional scopes and executive business narratives.
- Contributed to the materials of a sports client case presented at Dreamforce 2024.
2021 – 2024
Business Designer
TOTVS · São Paulo
Business design for large enterprise presales and major opportunities, combining research, strategy, communication, facilitation and system-building.
- Led the Big Deals workstream with account executives, connecting business goals and context to the value proposition.
- Conceived a searchable asset hub, a living template deck and qualification criteria adopted by the whole design team.
- Provided technical leadership in synthesizing the presales manual.
2020 – 2021
Head Designer
Brandmi · Porto Alegre
Contributed to the agency's rebrand from Miniagência to Brandmi and set the creative vision for the agency, its clients and the design team, across B2B and B2C brands.
2012 – 2020
Creative Team Manager and Art Director
Miniagência Design e Comunicação · Porto Alegre
Coordinated the creative team and led integrated campaigns and visual materials for B2B and B2C clients, translating briefs into creative direction and supporting the team’s development.
2016 – 2019
Classroom Teacher
4ED
Delivered 425 hours of in-person instruction across more than 30 cohorts: graphic design, graphic composition, visual identity, graphic production, brand design and the Adobe tools.
2010 – 2012
Graphic Designer
Miniagência Design e Comunicação · Porto Alegre
Developed campaigns and graphic materials for B2B and B2C brands, from visual concepts to production-ready assets.
2009 – 2010
Design Intern
Zorzo Design Estratégico
Brand identity and packaging projects, with narrative rationales for brand presentations.
Education
2018 – 2019
Graduate degree, Digital Design
Estácio
2011 – 2012
Advanced level certificate, English as a second language
Wise Up
2009 – 2010
Studies at the Federal University of Rio Grande do Sul
UFRGS · Porto Alegre
2008 – 2012
Bachelor’s degree, Graphic Design
ESPM · Porto Alegre
Skills
- Strategic design
- Artificial intelligence
- Business design
- Product marketing
- Sales enablement
- Service design
- Go-to-market
- Customer insights
- Customer journeys
- Positioning
- Brand strategy
- Creative direction
- Art direction
- Storytelling
- Research and synthesis
- Facilitation
- AI agents
- Workflow automation
- Instructional design
- Packaging design
Languages
- Portuguese, native
- English, advanced
- Spanish, intermediate
Certifications
- Agent Lab #2, Creative AI Agents Workshop, Human Academy, 2026
- Atlas Extreme Workshop, AI Agents, Automation and Infrastructure, Overlens, 2026
- High-Performance Mentoring Series, eMentor, 2026
- Claude 101, Anthropic, 2026
- Leadership Development Mentoring, eMentor, 2025
- How to calculate and demonstrate ROI to the customer, PipeLovers, 2025
- Certified Loyalty Marketing Professional (CLMP), Loyalty Academy, 2024
- UX Design, TOTVS, 2022
- Customer Experience, TOTVS, 2022
- LGPD, Brazilian data protection law, TOTVS, 2021
Let's talk
Strategy, brand or product challenges: write to me.